I am now a graduate of DigiMark2.3! As I reflect on the past quarter, I cannot help but think about how grateful I will be down the road (I actually already am now) for having learned what I learned. Of all my years of education, I would have to say that these skills, as I have shared in my posts thus far, will set me, and anyone else who takes care to lean them far beyond our peers as we dive deeper into the 21st century. Out of everything I learned this quarter, I was most excited to gain a new-found understanding on inbound marketing, and of course the digital marketing trifecta of paid, earned, and owned media.
As far as inbound marketing goes, it was learning how to build an audience with an effective content marketing strategy that really blew me away. Content marketing is not only vitally important to business, but it is something anyone can practice and measure. This very blog is a result of me practicing my content marketing skills! I’ve stated this in my earlier blogs that inbound is not the be-all-end-all and should complement your outbound strategies, but the idea of customer coming to you fascinates me. The idea of a potential customer browsing their computer, tablet, or smart phone in their own free time, and discovering something I have created as part of a sales funnel, and actually enjoying the experience is really cool! We learned a methodical approach to building a target audience, and them implementing a 5-step agile marketing strategy to deliver to them, which will, in turn, attract them to you. You can create a culture of raving fans of what you have to offer, simply by offering value to the right people!
As for Paid, owned, and earned media, understanding this trio goes hand in hand with content marketing because they contain both inbound and outbound techniques. There is a dwindling boundary between earned, and owned media our social connectivity rapidly increases, and companies start to utilize crowd-sourcing and co-creation in their marketing strategies. As marketing is becoming more and more about interaction and engaging the user, customers are participating more and more on what used to be a business’s owned media platform.
It is also crazy to think about how versatile this subject matter is. The content you are reading on my blog or any current published work could be a little bit outdated a year from now. As it is important to be consistently improving your branding and marketing strategy, keeping up to date and staying current with changes in technology will definitely keep you on your toes.
I’m really excited for my future. After really diving into digital marketing, I have realized the opportunity that this knowledge can create for one’s self. Proficiency in these skills will make anyone extremely hire-able. You may be asked to teach your new boss a thing or two! You can also take a more entrepreneurial route. You can continue to really hone in your digital marketing skills and open up your own firm! Many are going that route and there’s nothing stopping you! If the start-up capital or the liability makes you nervous, try your hand at an affiliate platform. Amazon Associates, Vemma, LinkShare, and many other are out there for you test your skills at marketing someone else’s products. How ever you choose to use these skills, get excited, because a new realm of possibilities has just opened up!
Here are some of my stats for the quarter:
Total words for the quarter: 9,718
Here is a summary of the traffic my blog received: